Your social media channels and your website are media you own and yes you can promote yourself to the masses on these channels. It can take time to get the reach you really need for true influence (and a lot of commitment and ad boosting budget!)
Earned media is being featured in the media for free. You could spend a whole heap of time writing articles to get free media coverage, only to have them rejected by an editor. Or you could spend your life writing pitches to editors about how great you are... only to have them fall on deaf ears.
Paid media - traditionally advertising - is something we do every day. But these days it really pays to have a media brand talking about you editorially in a way that promotes your brand to thousands of people in your local area. As Gossip Girl once said, "you're nobody until you're talked about". Your goal is to get others to talk about you (instead of the awkward alternative of telling people you're great!)
One of our experienced journalists will interview you on the topics of customer service, your approach to happy clients (whether that happens to be investors, tenants, buyers or sellers), your community involvement. Time investment from you: About 30 minutes. That's it.
Once approved by our editor, that article will be shared via The Brief and to our Linkedin, Facebook and Twitter, plus be shared on our Facebook and Instagram stories.
To make sure that we get at least 2,000 impressions on Facebook we will put a $50 FB budget on the article post to an audience of consumers within 25-50 of your core farm area suburb (depending on population size).
Of course you want a way for people who have read the article to contact you. So we will back link (do-follow) the article to your website or linkin.bio page - whichever you'd like. (Do follow means you get Elite Agent's SEO ranking factor passed on...)
You've seen those posts where someone says, "Oh I'm so humbled and honoured to be featured in...." (and we know they paid to get there, right!?). We would suggest something more like, "I had so much fun collaborating with Elite Agent to talk about our business mission and goals and our unique approach to customer service..."
In our normal done for you PR Editorial service, the finished article gets an elevated place in Movers & Shakers. Just for this Extra Special deal - we're elevating your profile to also appear in The Brief in the feature area 'Together With' where your logo also appears in the EDM header. Because your super-star profile starts with us.
How is it some agents get featured regularly in the media, while other's don't? It's about being prepared - and we have an easy check the box list for you to complete so that nothing gets missed.
This is really how to set yourself apart and get on a journalists speed-dial. Our effortlessly professional Canva template is ready for you to drag and drop your images and achievements so that you get noticed for all the right reasons.
Wishing you could create connections with some of the reporters in your local area? Our journalist tracker template will help you build relationships and pitch to win, while keeping track of who and what is trending in your area.
We've interviewed all the big real estate editors - The Wentworth Courier, Mosman Daily, Courier Mail, The Australian and Domain. We've got a bullet point cheats with the insights of what they are looking for in their editorial stories, and they tell us what works for them (so you don't have to guess!)
Not sure how to pitch your property, vendor or story to the media? We have provided four copy, paste, fill in the blank templates that have been distilled from our knowledge (as well as the big editors around town!). Drop your details in, attach your press kit and watch your media relationships grow.
Once your article is published, we have included a special 'as featured in' Elite Agent badge which you can use to link to your article in your email signature.
We work directly with you to craft your story to get the best result possible. We uncover your message, your hidden talents and why you are the pick of the crop. To do this, we can only take on so many while maintaining a quality outcome for you. To do this, we limit the number of active clients we work with at any one time. When we're full, the button below will be greyed out. So if you are seeing a green button below, get in quick.
The market is heading into a slow-down when people typically cut costs. From a marketing perspective that can be a good thing (less noise to compete with!) So even if you are too busy to use it now, there will come a time when you'd like to remind your clients of your expertise. That's when this will come in really handy