CoreLogic has recently expanded its focus to partner with leading providers of data-driven consumer marketing; making its premium property data and analytics available for marketing campaigns across a multitude of channels.
Every day CoreLogic delivers timely property data and analytics to some of Australia’s largest organisations across banking, government, real estate and industry associations. Matching this rich property data to the channel partner’s online data provides them with the ability to deliver a personalised and more definitive message to a targeted audience.
The CoreLogic offline property data stretches beyond household level information and includes development approvals, school zones, geo spatial data and aerial imagery which can be widely used to identify the presence of attributes such as solar panels, swimming pools and even roof pitch.
CoreLogic CEO Asia, Graham Mirabito said, “We now live in an environment where a micro moment has become extremely relevant for marketers looking to hone in on customer behaviors.
“Our databases are the largest and timeliest in Australia and NZ with 500M data decision points on over 97% of properties updated daily. Offline data empowers multi-channel marketing campaigns that target consumers which own a home, have recently sold, have specific attributes like garages, multiple bathrooms, and with equity in their home.”
“The introduction of the CoreLogic Partners Program aims to further grow partner expertise in property data sets, particularly in the application to digital advertising. Channel Partners can now enhance their business reputation by leveraging CoreLogic data and analytics in their campaign targeting, and even build customised analytic models and data sets.
“We provide training, access to global industry events and for premier partners, access to a market development fund; all managed by a dedicated Business Alliance Manager,” Mr Mirabito said.