The most famous real estate jacket in the world is once again turning pink for the month of October, in an Australian-led initiative aimed at raising awareness and funds for Cancer Council’s ‘Pink Ribbon’ campaign.
The campaign will see Century 21 agents across Australia and New Zealand wear limited edition pink jackets, scarves and ties at auctions, open homes and in their local communities.
The gold jacket is recognised around the world and has featured in the original Ghost Busters movie and other famous films and television commercials.
“Sadly, every day in Australia around 50 women are told they have a breast or gynaecological cancer,” said Charles Tarbey, Chairman and Owner of Century 21 Australasia.
“Cancer affects the Australian real estate industry like all other segments of society and Century 21 wanted to play a small part in raising awareness and funds for the campaign.
“Our network’s efforts last year garnered global attention and I was extremely proud of the way our people rallied behind the cause in their local communities.
“This year we even have an agent who has changed the colour of his car to pink. It will be exciting to see what other initiatives are planned,” said Charles Tarbey.
Century 21 real estate agents raised $138,770 last year and hope to better that result in 2015.
Many Century 21 agents will be taking donation boxes to auctions and open homes across Australia during October, displaying pink merchandise in their offices and hosting various fundraising events in their local communities.
State-based events such as charity golf days, auctions and ‘Pink’ awards dinners are also being held as part of the campaign, and many offices will be donating money from their successful real estate transactions during the month.
Cancer Council Australia Chief Operating Officer, Catherine Sullivan, said: “It’s fantastic to have the world’s largest real estate sales organisation supporting the Cancer Council in such a unique and visible way.
“We would like to thank Century 21 staff for their support of the Pink Ribbon campaign once again.”
Cancer Council’s Pink Ribbon campaign supports women affected by breast and gynaecological cancers and raises funds for vital cancer research, prevention programs and support services.
For more information on Cancer Council’s Pink Ribbon campaign visit www.pinkribbon.com.au