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Century 21 Australia to Turn Famous Gold Jacket Into Pink in October

The most famous real estate jacket in the world will turn pink for the month of October, in an Australian-led initiative aimed at raising awareness and funds for the Cancer Council’s ‘Pink Ribbon’ campaign.

The initiative will see thousands of Century 21 real estate agents across Australia wear limited edition pink jackets at their offices, at auctions, open homes and in their local areas during October.

“Like other Australian businesses, Century 21 is exposed to the heartache and suffering these cancers inflict on Australians and their loved ones,” said Chairman and Owner of Century 21 Australasia, Charles Tarbey.

“By changing our famous gold real estate jacket pink, our network hopes to play a small part in driving awareness of the cause while also helping to raise funds for the Cancer Council,” said Charles Tarbey.

Century 21 is the largest real estate sales organisation in the world and this Australian-led initiative may be adopted by other countries in the network moving forward.

The gold jacket is synonymous with real estate globally, featuring in the original Ghost Busters movie and other films and television commercials.

“One in eight Australian women will be diagnosed with breast cancer in their lifetime,” said Charles Tarbey.

“Hopefully the initiative will help raise additional awareness of the disease and more funds for research,” said Charles Tarbey.

Century 21 agents will be taking donation boxes to auctions and open homes across Australia during October, displaying pink merchandise in their offices and hosting various fundraising events in their local communities.

Cancer Council Australia Corporate Partnerships Manager, Jane Hutchison, said: “It’s fantastic to have the world’s largest real estate sales organisation supporting the Cancer Council in such a unique and visible way.

“We would like to thank all the Century 21 staff for their support of the Pink Ribbon campaign.”

Global Century 21 CEO and President, Rick Davidson, will be participating in the campaign to demonstrate his support for the worthy cause.

“Breast and gynaecological cancers are truly global diseases that do not discriminate between race, creed or colour,” said Charles Tarbey.

“Century 21 has over one hundred thousand staff in 74 countries across the world and we believe this campaign has international potential and may be taken up by our network around the world in coming years,” concluded Charles Tarbey.

Cancer Council’s Pink Ribbon campaign supports women affected by breast and gynaecological cancers and raises funds for vital cancer research, prevention programs and support services.

Century 21 Australia hopes to raise over $100,000 for the Cancer Council during the month of October.

For more information on Cancer Council’s Pink Ribbon campaign visit www.pinkribbon.com.au.

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