Search Results for: identity marketing
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FRANCHISE NEWS
Well-known media identity joins The Agency
Tim Gossage can’t wait to do his first open home.
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Elite Agent
Strategic marketing wins award for Pivotal Financial
Pivotal Financial, the RE/MAX Australia-owned finance group, has had back-to-back wins in the annual Connective Excellence Awards taking out the Marketing Award for 2019. "We'd established a powerful brand identity through our efforts in the 2017/2018 financial year," said Pivotal Financial general manager Matthew Andrews, "and the 18/19 focus was to promote the brand to…
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THE ELEVATE PODCAST
How To Maximise Digital Marketing For Real Estate: Lisa and Mark Novak – Episode 97
Digital Marketing, for real estate agents can be tricky business. You don’t want to come across too sales-y - and you don’t want to avoid digital channels altogether. Where can you find the right balance? Lisa and Mark Novak have discovered that being genuinely themselves and getting past the fears associated with creating videos and…
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INDUSTRY NEWS
C21 marks global rebrand with largest marketing campaign in brand its history
Century 21 Australasia will launch the largest and most aggressive marketing campaign in its history this July. Outlined at the network’s annual convention on Hamilton Island this month, the seven figure marketing spend will leverage television, cinema, social media, billboards, public relations and events to promote the group’s new brand repositioning, message and vision for the future. The campaign comes…
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SUPPLIER NEWS
How can agents effectively use social media marketing?
Leading an auction in front of over 2 million viewers isn’t something many real estate agents experience over the course of their career. But, for Daniel D’Assisi at Noel Jones Doncaster, who was selected to sell the Block property of Sticks and Wombat, it’s exactly the audience size he can expect on Auction Day. Real Estate Bookings who help connect…
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INDUSTRY NEWS
Stand Out In Your Marketing with Expert Copy and Creative
Are you a part of the growing crowd in real estate who has decided to employ a graphic designer to work on your internal marketing? This may be the moment you reconsider that decision, as we ask: why not choose to work with a creative agency instead? Evidently, there are pros to hiring your very own trained employee, such as…
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Brand Editorial
Direct Marketing – Dennis van Lawick
In Issue 08 of Elite Agent we had six experts provide their top tips for 2016 in our special feature 30 top business boosting ideas. Here are the top five from Dennis van Lawick of Printforce. WHAT IS YOUR UNIQUE VALUE PROPOSITION? If you aren’t able to articulate why your service or skills are better than the competition, then it is likely…
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Elite Agent
7 steps to a ‘killer’ 3D marketing campaign
Experienced Project Marketer Stan Zaslavsky offers his top seven insights on how to deliver powerful campaigns for marketing off-the-plan development projects. So you are an experienced property developer or architect. You have a great vision of what your project is going to look and feel like and then go on to implement that vision. But be warned! While vision and…
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My Morris better serves the community through new brand creation
Through an extensive process, the team at My Morris underwent a transformation to launch their business under their own banner, thanks to some help from Identity Marketing.
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FRANCHISE NEWS
Cranbourne agency explores ‘all avenues’ with new business
When experienced agents Naval Aulakh and Yogi Patel decided it was time to break the mould and start their own agency, they enlisted the help of Identity Marketing to create their brand from the ground up.
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FRANCHISE NEWS
Snowy Mountains agents rebrand to start boutique agency
After a combined 25 years of experience in the real estate industry, husband and wife duo Peter and Joan Bird have decided to leave the traditional large-scale franchise model and launch their own brand with the help of Identity Marketing.
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INDUSTRY NEWS
Cameron Nicholls on why your brand needs to grow with you
It wasn't until he was in the middle of acquiring another agency, and looking at his own brand from the "outside in", that Cameron Nicholls realised it was time for a change.
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FRANCHISE NEWS
Penrose Real Estate open new doors with launch of new brand
Grant and Christina Penrose have launched a new real estate brand with customer service at the heart of its ethos.
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FRANCHISE NEWS
Luton redevelop website to place customers at the forefront
Luton Properties has retooled and realigned its website from the ground up, putting an emphasis on the customers' experience.
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INDUSTRY NEWS
The top 50 residential real estate influencers for 2023
There is rarely a dull day in real estate. From mergers and acquisitions, record sales and the AI boom, 2023 has once again been a year for the record books.
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INDUSTRY NEWS
Barry Plant goes back to its roots with its rebrand and new offices
Barry Plant Group is set to rebrand with a fresh new look that takes the company back to its roots.
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INDUSTRY NEWS
Presence makes its mark in the Newcastle and Lake Macquarie real estate landscape
When Mark Kentwell rebranded his Newcastle-based real estate business to Presence recently, he did so with a clear vision in mind.
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INDUSTRY NEWS
Iconic 1920s bungalow in Sydney’s Tamarama smashes records with $45 million sale
A 1920s brick bungalow in the Sydney suburb of Tamarama that last traded for £9750 in 1959, has sold for what’s believed to be about $45 million.
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FEATURE INTERVIEWS
Josh Horner: putting rhythm into real estate
Shakespeare once wrote, “All the world’s a stage,” and for Josh Horner, that’s certainly proven true.
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LEADERSHIP
Tim Duggan’s Cult Status: Five ideas that’ll help your business stand out
In his book Cult Status, Tim Duggan explores the strategies that businesses can use to create a loyal following of passionate fans.
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FRANCHISE NEWS
Maleny Realty enters an exciting new era with Agents’Agency
Twenty-five years after first opening its doors, a Sunshine Coast agency has entered a new era, with Maleny Realty joining the growing ranks of the Agents’Agency network.
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FEATURE INTERVIEWS
BresicWhitney’s clear vision for the future
When the team at BresicWhitney think about their growth goals and vision for the future, it’s safe to say it’s a little different to what many agencies traditionally aim for.
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OPINION
The importance of your client’s data – has your agency been breached?
Your client data is important to you, but it’s also important to them. That’s why there are laws in place to protect them.
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OPINION
What agents can learn from Top Gun (and Maverick)
Good morning aviators! I simply cannot wait to see Top Gun: Maverick. I know Tom Cruise has had his weird couch-jumping moments, and we’re not that close with him since he broke up with “our Nic”, but still, you have to admit the original is one of the greatest movies of all time. And there’s a lot we can learn…
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FEATURE INTERVIEWS
Lee Dowdall: All for Harper
The year was 2020, and Lee Dowdall was at a crossroads in life. In October the year before, he and wife Helena had tragically lost their daughter Harper to a severe and aggressive brain cancer.
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FEATURE INTERVIEWS
Hayley Van de Ven: Unlimited
Hayley Van de Ven has come a long way in the past 20 years. From a young agent overlooked for promotion, to the savvy business owner behind two of RE/MAX Australia's most successful brands, Hayley has always had her eyes on the prize.
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Elite Agent
Build your personal brand and fill your lead pipeline like Ryan Serhant
Real estate agents seeking a personal brand akin to the status and followers Million Dollar Listing New York superstar Ryan Serhant has generated can learn how he did it with a new course. SERHANT. Ventures, the education and innovation arm of SERHANT. has announced its latest Sell it Like Serhant course How to Build Your Personal Brand, which gives real…
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INDUSTRY NEWS
New Rexlabs technology takes the hassle out of database targeting
Since COVID-19 hit Australian shores, securing listings has become increasingly tough for real estate agents. It’s more important than ever to stand out from the crowd
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Sponsored Content
Be so good they can’t ignore you
Eview Group takes a page out of comedian Steve Martin's playbook when it comes to developing brand identity as a real estate agent.
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NEWS
Central Coast real estate group announces big changes
One of the Central Coast’s largest and most reputable real estate businesses is set to shake up the local industry with the announcement of a major re-brand, which launched on September 1. Longstanding Principal Andre Kubecka and his team are exiting their group of 15 years to re-emerge as Brand Property, an exciting new Independent Group that is set to…
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Elite Agent
Social media as a service
Too often, real estate agents make the mistake of believing that everything has an immediate, clear return on investment (ROI). “So what’s the damage on this social media content, then? What’s it going to cost me, and how many listings are Facebook and Instagram going to get me?” It’s understandable. We know that a minimum amount of calls to buyers…
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NEWS
Top Cairns agent takes the plunge to Explore
After many years of operating her own agency, leading local agent Nicole Bragg has literally taken a huge leap to bring her entire business under the recently-established Explore Property in Cairns. Known for her flair for marketing, Ms Bragg announced her arrival at her new agency by parachuting out of a plane with her team and landing in a field with…
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NEWS
Professionals network refreshes brand
The national reshaping of Professionals Real Estate Group is gathering pace, with the network refreshing its brand nationally. Professionals Real Estate Group chief executive officer David Crombie said the benefits created through the unification of the 225-plus member group last year had exceeded expectations and the branding refresh was designed to further build the group’s momentum. The management of Professionals…
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NEWS
New business geared towards first home buyers launches Sydney office
A game-changing real estate agency is opening Australia's first office geared specifically toward first-home buyers and investors. Sydney real-estate identity, Marites Novis is opening Qfirst Property Investment Group's first office in Blacktown after identifying a gap in the market. "I've found that in my many years of experience in the real estate industry, most first-home buyers and…
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FEATURE INTERVIEWS
Zig while others zag – Manos Findikakis
For years the industry has been hearing the agent is now more important than the brand. In 2015, Eview founder Manos Findikakis took that philosophy to a whole new level. Now he will share his recipe for success at the Business of Real Estate 2019. Eview Group founder and CEO Manos Findikakis readily admits when…
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