Search Results for: Mark McLeod
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OPINION
The power of positive energy: Mark McLeod
I firmly believe that if you don’t feel really excited about your chances of selling a home, it will be hard to find someone who is really excited about buying it. While visiting many offices across our network and sitting down to discuss stock management, the first thing I look for is how agents are reacting to their stock. If…
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BEST PRACTICE
Mark McLeod: Great challenges create great opportunities
Mark McLeod explains what you can do to ensure you come out on top of the latest market cycle.
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CONTRIBUTORS
Mark McLeod: Three things tech should provide your business
Every year there seems to be an ongoing discussion about the role technology plays in our industry.
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LEADERSHIP
Mark McLeod: Embrace your ambitions
A new year is the perfect time to get back on track in your life and business career. Here, Mark McLeod reveals five key tips to keep you focused on the habits needed to reach your goals.
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THE ELEVATE PODCAST
End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate
Anyway you look at it, 2021 has been an incredible year to be part of the real estate industry. House prices rose right across the country, the auction market took on a life of its own, and the rental vacancy rate hit an all-time low.
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NEWS
Mark McLeod named Ray White Group’s new Chief Strategy Officer
Ray White’s long-time Chief Executive of Growth, Mark McLeod has been named the Group’s new Chief Strategy Officer for Real Estate.
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CONTRIBUTORS
Mark McLeod: Six essential beliefs for good leadership
Ray White Chief Executive of Growth, Mark McLeod outlines the six beliefs that make for great leadership
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CONTRIBUTORS
Mark McLeod: How to earn $900,000 a year within five years
They say real estate is a numbers game, and knowing how to crunch them can see you come out on top. Mark McLeod explains the 'compounding effect' and how understanding it can help your business.
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THE ELEVATE PODCAST
Mark McLeod – The fundamentals of business growth in real estate
With a wealth of experience in the real estate industry, Mark McLeod is the Chief of Growth of the largest real estate group in Australia. Mark’s role focuses in on how agents can grow themselves personally in order to grow the business professionally. In this interview, Mark discusses growth in any market, how the role…
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Elite Agent
Always be educating: Mark McLeod
Stock management and vendor education are, for many, among the most challenging tasks as a real estate agent. Following one of the deepest and longest sustained growth periods, many agents haven’t developed the skills or understanding needed in this section of the real estate process. This area can be difficult, daunting and, in many cases for the uninitiated and unprepared,…
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Elite Agent
First service: Mark McLeod
I often wonder why professional tennis players don’t get the first serve in more often. Maybe the fact they have a second chance has something to do with it. Or, as I recently saw on social media, why don’t the cars in The Fast and the Furious stop for fuel? These are amusing observations. One observation that is not amusing…
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Elite Agent
Begin with the end in mind: Mark McLeod
Through the strong part of the cycle, it was a fairly easy task to look forward and feel energised and excited about what was inevitably about to happen: solid numbers through opens, bucketloads of enquiry, plenty of offers. Vendors not always but often had their expectations on price exceeded. The world of real estate seemed relatively simple and you know…
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BEST PRACTICE
Focus on the opportunities: Mark McLeod
Talking to a team of agents on the Gold Coast recently, I asked them to picture a football team who has been playing on a dry surface for the last few years when all of a sudden they have a wet, rain-affected pitch to play on. If the players don’t adapt their game, they will lose. In that game, there will…
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BEST PRACTICE
Why you need to be tech enabled: Mark McLeod
I recently attended the Inman Conference in San Francisco and witnessed the ongoing debate over disruption and technology in our industry. Let’s start the discussion by asking what technology enables us to do. From our perspective it’s designed to get our people to talk to more people, at the right time. But despite technological advances, human connection still needs to…
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THE ELEVATE PODCAST
Episode 60: Mark McLeod – Growth in a slower market
In this episode of the Elevate podcast, Samantha McLean talks to Mark McLeod, Chief of Growth at Ray White, about the approach agents should take in the slower market, the 'sequence of sale', how to have the right conversations at the right time and his advice for fellow industry leaders.
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SELLING + MARKETING PROPERTY
Creating the future – Mark McLeod
I don’t know whether you have ever tried to write a song, but when I was younger and tried I couldn’t help just regurgitating a tune that already existed. Many people have been asked what the real estate office of the future may look like. It’s quite a challenge to answer, as the most difficult part is to separate yourself…
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SELLING + MARKETING PROPERTY
Why would my business grow this year? Mark McLeod
Over the last few years, the market has provided the growth impetus even for the most average of agents. Now things have changed. A great self-reflection question to ask yourself is, ‘Why would my business grow this year?’ There are, in my view, two types of businesses. Some are devoid of structure and process, and are linked to the ebbs and flows of the market; others…
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Elite Agent
Taking Stock – Mark McLeod
As markets across the country start to take a different form, every real estate agency will need to turn its focus to stock management. Many believe that days on market and clearance rates are what the market serves up to them, but when offices don’t have solid stock management structures the market provides a great scapegoat for why performance is…
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LEADERSHIP
Unforced Errors: Mark McLeod
When it comes to the major sporting contests, it’s usually not the sophisticated plays that win championships, but rather the players who make the least mistakes.
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CUSTOMER SERVICE
Consistently Inconsistent: Mark McLeod
I like to compare real estate to golf, as the ball itself remains motionless on impact. You would think that it would make it easier, but no. As technology comes more into play, sometimes getting back to the raw essence of how this industry operates in its purest and simplest form can help an agent perform. The one thing that…
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Elite Agent
Spot the Disrupter: Mark McLeod
It’s only when we understand and acknowledge where the pain points really are for our customers that will we have any opportunity to meet disrupters head on, says Mark McLeod. There is an image I saw recently of Fifth Avenue, New York, in 1900. The photo shows a busy street, full of horses and carts. The caption reads, “Spot the…
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Transform 2017 Coach
Transform 2017 Week 12 Mark McLeod: The Core Product of Real Estate, Building an Ecosystem
Coach: Mark McLeod, Chief of Growth, Ray White Key Points The most successful real estate agents are the ones who build ecosystems around their communities Trust is your core product: the business isn’t about scripts and dialogues, it’s about understanding. Video Notes/Transcript I have a few really strong beliefs. First one is skill is highly overrated. I’ve seen plenty of people with…
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Elite Agent
Are You Ready to Go Digital: Mark McLeod
It’s time that we, as an industry, learned a new skill. That skill is data mining in a digital world. Gone are the days where the traditional functions of listing and selling are the only ones an agent needs to perfect. We must learn to evolve and embrace digital behaviours or risk being left behind. The changing expectations of consumers…
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Elite Agent
When Does Customer Service Really Start: Mark McLeod
So much is written and discussed about customer service in our industry, says Mark McLeod, but the question is: when does someone start being our customer, and where – if ever – does it finish? At a recent international conference, I attended with a team from Ray White, this very topic was a major discussion point. I can’t help but…
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Elite Agent
Turn of the tide in the real estate market: Mark McLeod
Watching the industry’s reaction to market change and what many people consider to be a challenging landscape has been interesting. Markets rise and fall, and that is the nature of our industry; but it’s how agencies react that will ultimately determine their fate. When the market rises, many hitch their wagon to the beast, but when it falters they find…
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THE ELEVATE PODCAST
The buyer’s journey: Samantha McLean and Mark Edwards on the art of ‘mass personalisation’, the AI boom and the agents that stood out during their house-hunting journey
'Mass personalisation' might, on the surface, appear to be a contradiction in terms. However, as you’ll discover in this special episode of the Elevate podcast, it’s one of the key issues not only affecting the real estate industry but the one with the power to supercharge your results.
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BEST PRACTICE
Claudio Encina: Become the hero in a changing market
Many vendors believe their situation is unique, yet everyone wants a solution that is proven to work to ensure they get the best price for their home.
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THE ELEVATE PODCAST
State of the market: Nerida Conisbee on floods, interest rates, federal elections, and what real estate will do next
Floods, interest rates, pandemics and federal elections – they all have an impact on the property market, and each of these issues is squarely in the spotlight as we conclude the first quarter of 2022.
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THE ELEVATE PODCAST
Episode 8: Free Fridges, AirBnB for first homebuyers, Beating the Interceptors, Marketing Tips and more
Weekly wrap: Samantha McLean and Mark Edwards recap the week that was. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results.…
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Elite Agent
Your money lives in your pipeline
Agents often tout the strength of their pipeline, but as Mark McLeod explains, it can reveal a lot more than just which properties may come on the market next – it can highlight the structural strengths and weaknesses in your whole business.
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INDUSTRY NEWS
Ray White Real Estate of Origin nets 6600 appraisals in less than a day
Ray White’s 11th Real Estate of Origin call-a-thon hit a new level this week, with more than 6600 appraisals booked across Australasia. Powered by the group’s PropTech platform, NurtureCloud, the four-hour blitz saw Queensland win bragging rights, with 2786 appraisals booked, followed by New Zealand with 1507 appraisals scheduled. NurtureCloud uses machine learning, data automation and market intelligence to help…
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NEWS
The top 50 residential real estate influencers and innovators for 2022
There is rarely a dull day in real estate. From mergers and acquisitions, pivoting in a changing market and continued acceleration of PropTech, 2022 has been a year for the record books.
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INDUSTRY NEWS
Top takeaways from Ray White Connect 2022
More than 2800 agents have come together on the Gold Coast as the Ray White Group celebrates its 120th anniversary and the first Connect conference since the start of the pandemic.
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THE ELEVATE PODCAST
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Just when you think high-performing agent and Luxe Listings star Gavin Rubinstein might have reached the pinnacle of his real estate career, he shifts the goal posts again, revealing new intentions for business growth and further plans for market expansion.
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INDUSTRY NEWS
What’s making news: Ryan Serhant, indoor plants, Luxe Listings and the rental crisis
There's never a dull moment when it comes to real estate. And with so much happening it can be easy to miss a great news story, an in-depth podcast or the latest in industry trends. That's why, each quarter we're going to bring you a compendium of some of the best read, watched and listed to content from Elite Agent.
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