Search Results for: Ellen Bathgate
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CONTRIBUTORS
Ellen Bathgate: collaboration over competition
I don’t like admitting this, but I’ve been in property management for almost 20 years.
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OPINION
Ellen Bathgate: the devil is in the detail
It's no secret that property managers are busy. More than busy. So it's easy to understand why you might be tempted to make life a little easier for yourself and do a 'good enough' job on some tasks.
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TECH + SOCIAL
Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder progress in your business if not used the right way.
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CONTRIBUTORS
Ellen Bathgate: What happens when you build it but no one comes?
Ellen Bathgate explains the three biggest surprises she encountered when she first went into business and how she tackled them.
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CONTRIBUTORS
Ellen Bathgate: Why failure teaches you more than success
Ellen Bathgate shares the greatest lessons she's learned as a leader courtesy of the inevitable mistakes made a long the way.
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CONTRIBUTORS
Ellen Bathgate: The three best tech tools for growing a rent roll
Technology can play a vital role in growing your rent roll and contrary to popular opinion, it doesn't have to be confusing. Ellen Bathgate explains some simple tools you probably already have in your office and how to make the most of them.
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Elite Agent
Three ways to get more referrals – Ellen Bathgate
Growing your rent roll can be difficult, particularly if you're a new business. Ellen Bathgate examines the importance of generating referrals and how you can secure them when your rent roll is too small to return the favour.
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BEST PRACTICE
Boundaries, goals and social media: Ellen Bathgate’s top 3 tips for a balanced 2021
As we round out 2020, Ellen Bathgate notes it's the perfect time for property managers to consider work/life balance among their goals for the year ahead.
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SELLING + MARKETING PROPERTY
Top 5 marketing tips from 2022
There are tens of thousands of real estate agents in Australia, so how do you make sure your name is top of mind when a vendor decides it’s time to sell?
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BEST PRACTICE
Five ways to tackle the stress of uncertainty in real estate
Extended lockdowns and the stress of uncertainty has negatively impacted the mental health of many Australians, including those in the real estate industry.
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NEWS
Rent Roll Starter launches new social media marketing training program
Rent Roll Starter has launched a free social media marketing-focused training event called The Social Summit.
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The 5 biggest rent roll growth mistakes (and how to avoid them)
Getting caught up in the “bigger is better” mentality is an easy trap to fall into, but ramping things up isn’t always the best option for your business, warns O*NO Legal - The Real Estate Agents’ Lawyer, founder, Kristen Porter.
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FEATURE INTERVIEWS
A place for everyone: Green St Property
Green St Property is no ordinary real estate agency.
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CONTRIBUTORS
Make a connection: How to get people to read your marketing
If you’re continually hitting the delete key or scrolling past marketing content on social media, you know you don’t want others doing the same with your content. Ellen Bathgate shares some tips on how to get people to read your marketing and enjoy it. Nobody reads ads. Advertising innovator Howard Luck Gossage once said, “Nobody reads advertising. People read what…
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