With the peak selling season in full swing, Domain revealed its new Good Move campaign today along with a raft of updated product features that will enhance the user experience of domain.com.au.
The Good Move campaign brings to life the big decisions Australians face when buying and selling property.
Domain Group Marketing Director, Matt Siddons said, “Making any move in the property world involves plenty of decisions and a lot of emotional investment.”
“Moving home, is not just about the property itself – it’s about families, communities and lifestyles,” added Mr Siddons. “You know you are making a good move when you have done your research and we’re making it easier for property seekers, owners and agents to access market and neighbourhood information to help ensure they are making well-informed decisions.”
Launching today, the national campaign will be rolled out in key markets across TV, digital, out of home, print, cinema and transit media. For further information on the Good Move campaign including the TV commercials, other creative examples, iphone6 chance-to-win promotion and Good Moves long-form video go to domain.com.au/good-move.
The Good Move campaign coincides with the launch of a refreshed logo and a range of updates to domain.com.au designed to enhance the user experience. Updates include a new look website home page, more robust search and shortlisting capabilities as well as a new blog which delivers an accumulated wealth of property knowledge across a range of categories and property lifecycle stages: first home buying, renting, investing, selling, renovating and nesting.
“Domain’s digital offering, including the updated website and Australia’s favourite property app* combined with our print assets, provides agents with valuable information and the tools they need to make good moves.”